CoverCap
Go-to-market● The moat is the motion

Sell insurance today. Build the risk infrastructure for LatAm tomorrow.

CoverCap runs two compounding revenue streams, acquired through three distribution engines that fund and feed each other.

Two compounding streams

One sales motion. Two revenue streams.

Insurance is the entry wedge. TPRM + AI Risk is the margin layer that compounds on top of it at near-zero incremental CAC.

01

Niche Insurance Brokerage

Specialized D&O, Cyber, and E&O coverage for fintech, SaaS, logistics, and law firms — built for their exact risk profiles, not generic policies. Carrier relationships and CoverCap OS make placement faster and cheaper than any traditional broker.

20–30% commission80–90% renewal rate$16K → $30.8K avg premium
Y1: $1.49M · Y5: $21.2M · Commission rate grows 17.5% → 27.4%
LIVE · $1.39M GWP today
02

TPRM + AI Risk Platform

Every anchor insurance client has 25–150 vendors that need risk assessment. That assessment IS the TPRM product. One whale deal generates: insurance commission + TPRM subscription + pre-qualified vendor leads — all from the same sales motion. AI Risk is a pure upsell: zero acquisition cost, ~99% gross margin.

38% TPRM margin$0 CAC from flywheel~99% AI Risk margin
TPRM Y1: $344K → Y5: $17.6M · AI Risk Y1: $69K → Y5: $3.9M
BETA · First sponsors in final close
Distribution math · the loop

Every client is a distribution channel.

One anchor client. CoverCap OS maps their vendor network. Vendors become clients. Each new client maps their vendors. The loop compounds at near-zero marginal cost because the OS absorbs the operational load.

Niche placement in fintech, SaaS, logistics. D&O, Cyber, E&O built for the client's risk profile. Depth of expertise is the wedge.
CoverCap OS
Automates quoting, carrier matching, and binding
1 anchor client
Insurance placed, data ingested, vendor list mapped
25 vendors scored
OS maps and scores every critical vendor
13 new clients
25 vendors × 50% conversion rate = 13 acquired
325 new vendors
13 clients × 25 vendors each = 325 in pipeline
177 recurrent clients
325 × 50% = 163 more. Total from 1 anchor: 177
CAC per vendor · always
$0
Annual renewal rate
>85%
Vendor → client conversion
50%
Net revenue per anchor chain
$700K
Three revenue streams · one sales motion

The loop generates revenue across three product lines simultaneously.

StreamMechanismY1 RevenueY5 RevenueGross Margin
Insurance Brokerage17.5–27.4% commission on D&O, Cyber, E&O · 80–90% renewal rate · Avg premium $16K → $30.8K$1.49M$21.2M50–73%
TPRM SaaSEnterprise sponsors anchor vendor networks of 50–150 vendors · Deep platform integration · High switching cost$344K$17.6M38%+
AI Risk ManagementToken-based upsell to existing insurance clients · No new sales motion · Grows with client adoption$69K$3.9M~99%

By Year 5, TPRM revenue ($17.6M) surpasses insurance commission revenue. The business becomes a software company with an insurance flywheel attached.

Multi-year trajectory · 2026–2031

From $405K to $50M. Two streams compounding.

All figures from CoverCap 5-Year Financial Model v3 (Base Case). EBITDA turns positive in Year 2 and reaches 52% by Year 5.

Revenue mix by stream

Insurance · TPRM · AI Risk — stacked by year ($K)

FOUNDATION · 2026–2027
Insurance GTM live · TPRM seeded via whales
$7.97M GWP · 463 clients · $344K TPRM ARR · 25 team members · Series A metrics established
GROWTH · 2027–2028
TPRM scaling · referral engine at scale
$16.3M GWP · 805 clients · $1.93M TPRM ARR · 40 team members · Vendor network cascading
SCALE · 2028–2031
Regional platform · Risk graph · 20+ ecosystem partners
$77.3M GWP · 2,512 clients · $17.6M TPRM ARR · 90 team members · 52% EBITDA margin
Unit economics · data advantage compounds

Same rep. Better data. 40× LTV/CAC by Year 5.

CoverCap OS improves with every client added. Better risk scores mean higher close rates, fewer claims, and larger renewals — with no proportional growth in sales headcount.

Insurance Unit Economics
MetricY1 (2027)Y5 (2031)
LTV per client$8,424$147,485
CAC per client$1,957$3,685
LTV/CAC ratio4.3×40×
Payback period5.6 months2.2 months
Avg premium$17,600$30,783
Active clients4532,512
TPRM Unit Economics
MetricY1 (2027)Y5 (2031)
LTV per sponsor$218,638$1,426,357
CAC per sponsor$100,808$473,533
LTV/CAC ratio2.2×3.0×
Revenue per sponsor/yr$18,114$61,260
Avg vendors per sponsor50150
Active sponsors1996

AI Risk has infinite LTV/CAC — zero acquisition cost, ~99% gross margin, pure upsell to the existing insurance book.

Commercial engine · already running

Four motions in parallel — ranked by ROI.

The playbook is live today. $1.39M GWP placed with 4 people and zero external capital. This round accelerates the machine — more reps, more capacity, same playbook on a larger scale.

01
Renewals
Protect the base
90-day rule. Every renewal in HubSpot 90 days before expiry. Target 90% retention — every +5pt = +$8.4K annual revenue.
$150,150
CAC: $0
42% of quota
02
Whale Strategy
High-value accounts
Any deal >$50K GWP qualifies. 48-month cycle, multi-stakeholder (CFO + GC + CISO), multi-product bundle (D&O + Cyber + E&O + TPRM).
$122,500+
CAC: Strategic
34% of quota
03
Cross-Sell
Existing clients, new products
Cyber ×10 clients + E&O ×8 clients. CoverCap OS auto-generates the proposal from the client risk profile. Zero acquisition cost.
$56,000
CAC: $0
16% of quota
04
Win-Back + New Business
Outbound engine
Lusha + HubSpot. 300 targets/mo → 220 contacted → 15 new clients/yr. Win-back of 34 churned-on-price accounts.
$70,875
CAC: Automated
20% of quota (incl. win-back)

2026 TOTAL: $2.2M GWP TARGET · $359,525 COMMISSION · 3× growth vs 2025 · 113→68 active clients EOY

ICP · ideal customer profile

Who we sell to — and how we enter.

Who we sell to
STAGE
Series A–C · $2M–$50M ARR · VC-backed
Investor board = automatic D&O demand trigger
GEOGRAPHY
Brazil (primary) · Mexico · Colombia
+ US for cross-border LatAm entities
SECTOR
Fintech · SaaS · Logistics · E-commerce
Law firms & accountants as secondary
ENTRY
Cyber first → D&O second → E&O third
Multi-product conversion in months 3–6
CHAMPION
CFO or General Counsel; CISO for Cyber
Avoid founder-only — require institutional buyer
Lusha + HubSpot · 300 in, 6 out.
Each step is automated. The rep approves sequences; the platform handles execution.
Lusha targets / mo300 (100%)
Contacted220 (73%)
Replied33 (11%)
Discovery call24 (8%)
Qualified15 (5%)
Closed / mo6 (2%)
300 enriched targets a month → 15 qualified → 6 closed → 15 new clients per year from this motion alone.
Three engines. Each one compounds into the next.

How we acquire, without paying to acquire.

Distribution wedge: CoverCap OS makes each producer 3–5x as productive as traditional brokers. Product wedge: deep carrier relationships give our clients access to programs local brokers can't source.

01

AI-Powered Sales

Elite producers recruited from legacy brokers to join the insurance revolution. They sell, CoverCap OS runs the rest — quoting, carrier matching, and binding with no human bottleneck.

10x more efficiency
02

Referral / Vendor Network

Every client reveals 20–30 vendors. Vendors need coverage to keep contracts with anchor clients, generating a built-in buying trigger — zero cold outreach, zero prospecting cost.

1 anchor → ~13 clients
03

Ecosystem

Built-in distribution through VCs, accelerators, banks and security companies. 20+ partners feeding the pipeline — the Vouch model, de-risked.

20+ partners

AI-powered sales closes the anchor client → the anchor's vendors cascade into new clients → built-in ecosystem distribution accelerates the next anchor.

Multi-year trajectory

From niche operator to regional risk infrastructure.

Insurance cash funds the TPRM build. TPRM ARR funds the ecosystem partnerships that compound the referral network. The same loop runs at every phase — larger network, lower marginal cost.

MetricY0 (Today)Y3 (Series A)Y5 (2031)
Total Revenue$405K$13.66M$50.04M
GWP under management$2.2M$28.9M$77.3M
Insurance Clients1131,2432,512
TPRM Sponsors15896
EBITDA Margin24%36%52%
Revenue per Employee$244K$550K
Team size45690
Source: CoverCap 5-Year Financial Model v3 (Base Case) · All figures USD
CONFIDENTIAL — For Qualified Investors Only